![]() Other original programming includes Zee Horror Show, X-Zone, Saturday Suspense, Rishtey along with dramas like Amaanat, Ashirwaad, Basera, Koshish Ek Asha and Mehendi Tere Naam Ki. All these programmes proved to be major successes with local audiences and set benchmarks for television. Since its inception, the channel has introduced ground-breaking programming like Just Ek Minute, Saapseedi, the popular game shows, Tara, Banegi Apni Baat, Antakshari and blockbuster programming like Sa Re Ga Ma, Dastaan, Chattan, Hasratein and Sailaab. A frontrunner in bringing innovative programming to its viewers, the new positioning with the brand slogan 'Umeed Se Saje Zindagi' is about a celebration and vindication of a woman's emerging beliefs and a reflection of her changing hopes, dreams and optimism. Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series, television movies, theatrical films, specials and daytime dramas. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Zee TV, the flagship channel of Zee Entertainment Enterprises LTD was launched in October 1992. ![]()
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